The collection is inspired in the conventional American culture and it’s most recognizable visual codes, like military and cheerleader uniforms, taken out of context and resignified through punk, pop, pop punk and fantasy.

Slim fit silhouettes, short and ripped grunge sweaters.

STFU's inspiration extends to universes such as cyberpunk, hyperpop, pop punk, and glitch rock. 

The STFU collection was born as a declaration of creative independence. The title, taken from the expression “Shut The F*** Up” within internet culture, functions as a manifesto against the need for approval: no justifying, no explaining, no asking for permission. It is an affirmation of an individual, arbitrary, and unfiltered vision. Since everything is possible in self expression, specially in today’s internet culture, there is infinite fluidity and possibilities for expression and resignification, and the same goes for pop culture, and specially hyperpop that shares characteristics with punk.

STFU fuses the punk codes and grunge, with their rawness, irreverence and torn aesthetic, with the pop and Y2K energy of the 2000’s, full of color, irony and contrasts.