Come On was born at the intersection of film, music, photography, and cultural rebellion, a vision conceived by Creative Director Florencia Macri in 2019. Self-taught, curious, and driven by intuition, Florencia’s background in cinema and photography naturally evolved into a fascination with clothes as visual storytelling.

A trip to Paris marked the brand’s first turning point. There, she sourced fabrics for what would become Come On’s debut collection and the ones to follow. Tartan emerged as the signature element, a nod to punk’s enduring influence and the tension between discipline and defiance that defines the brand’s aesthetic. Surrounded by a circle of artist friends, Florencia began shaping the world of Come On through photography and video experiments that blurred the line between fashion and art.

Back in Miami, she found a warehouse in the Little River District, transforming it into Come On’s first creative hub; part workshop, part showroom, part playground for ideas. Soon after, Fashion Designer Pia Barberis joined the team, helping translate the brand’s visual identity into form and fabric.

Months of trial, error, and persistence followed — between pattern-making marathons and pandemic setbacks — until the first prêt-à-couture capsule took shape: a genderless, timeless line that combined classic tailoring with irreverent attitude, craftsmanship with chaos.

Today, Come On continues to redefine gender and design, creating conceptual collections that remain true to the brand’s ethos — a free, conscious, and provocative vision that challenges conventions and celebrates individuality.