Come On is a clothing brand rooted in counterculture, inspired by punk and surrealism, built for people who don’t need rules to get dressed. We’re into sharp tailoring, surreal references, and pieces you’ll want to keep for decades. Most of what we make is genderless by design, not as a trend, but because that’s how we see clothes.

Founded in Miami’s industrial district, Come On began inside a warehouse that doubled as a creative lab and gathering space for the city’s underground scene. Between scouting trips to Montmartre in Paris and Midtown New York, the first prototypes were born.

The brand made its debut at New York Fashion Week in September 2021, opening its first retail point in SoHo shortly after, in a boutique dedicated to independent designer labels. Since then, Come On has presented collections in New York and Paris, with select stockists in London, Madrid, Miami, and New York.

We take cues from punk, post-punk, new wave, indie music, cult cinema, pop culture, and our own fantasies. Think Bauhaus, Joy Division, Sonic Youth. Add some Buñuel, Man Ray, and Jarmusch, reaching into Sophie Powers and the emerging glitch rock and techno artists. A little nostalgic, a little offbeat, always unapologetic.

Our approach to design is both ironic and ludic — playfully reformulating classic stereotypes through contrast and subversion. We like contradictions: classic cuts with unexpected twists, tailored jackets worn with beat-up boots, references that only make sense if you’ve been there.

We make things with care, in small runs, with longevity in mind, for people who collect clothes like they collect vinyl, books, or memories.

No age, no gender, no dress codes. Just clothes that let you show up how you want, or how you feel that day.

We keep it real, surreal, and a little chaotic. Just the way we like it.