The new prêt-à-couture label COME ON WORLD, inspired by punk culture
and surrealism, launches its resort collection “Non c’é rosa senza spina” this
month, proposing clothing options for people of all lifestyles including
jackets, dresses, skirts, shirts, and robes. Inspired by “la festa senza fine,” the
endless party, the collection serves as a wearable tour of Italy’s different flora
and most lush lands.
The collection’s Italian name translates to “There is no rose without thorns”
and the mood evokes aromas of the Italian flora and quintessential grapes
for which with garments are named. Through the designs and fabrications
chosen by COME ON WORLD, the wearer is transported to the most idyllic
and romantic Italian towns where sunsets meet the ocean and time stands
The rich history of elegance, humor and drama that Italy epitomizes is the
spirit and mood of the “Non c’é rosa senza spina” collection. Abundant
banquets and Italian villas serve as the backdrop for the campaign’s
protagonist: a woman who owns her femininity with power, enjoying the
bounties of her life. She chooses exactly who and what she wants from this
world that is fully hers to inhabit.
The COME ON WORLD woman wants it all! She views life as a never ending
celebration, full of every emotion: happiness, pain, melancholy, sadness,
and joy. She has experienced it all and come through stronger, triumphant,
and loving life. One of “the most theatrical and whimsical of the season”, this
collection by COME ON WORLD consists of pieces that can each be
incorporated seamlessly into the wearer’s existing wardrobe.
All the pieces create an elevated resort look, perfect to take you from
soaking in the magic hour to sipping aperitifs by the water in the evening.