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Unmute

NEW COLLECTION: JOIN THE COME ON ARMY

“It is said that analyzing pleasure, or beauty, destroys it.” - Laura Mulvey

Miami, FL - Come On, the Miami-based genderless fashion label known for its seasonless designs, has announced its latest collection, “Come On Army.

Taking inspiration from traditional military uniform construction and American street fashion of the 1960s and ‘70s, Come On continues to refine its idiosyncratic approach to tailoring in 32 SKUs incorporating fabrics such as traditional tartan, velvet, and organic cotton. The brand will also release its first line of accessories, including belts, handbags, and neckwear, to accompany the new collection. Many of these items were sustainably crafted from fabric scraps reused from the design process.

The Army Collection will debut on February 13 at New York Fashion Week and launch online the same day at comeonworld.com. Further online launches at Come On’s retail affiliates, Flying Solo in the US and Wolf & Badger in the UK, will follow on February 14. Brick-and-mortar retail launches will follow at Flying Solo in SoHo, New York, and at Wolf & Badger stores in London and, for the first time, New York.

With bold colors and patterns inspired by the eclectic tailoring choices of underworld and street characters in New York and Chicago in the 1960s and ‘70s, the sharp, rigid lines and wide lapels of the Army Collection, along with the use of belts, chokers, and garters, imply a force of organized individuals working together with a shared ethos, as well as a need to stifle inner turmoil by projecting strength and defiance.

Combined with a provocative visual campaign shot at Miami’s historic Tower Theater, Come On Army explores themes of voyeurism and detachment from the self. These designs remain timeless while simultaneously reflecting the dominant mood of our time. Life is moderated through distance and screens. Connection and sensuality are hard to grasp. The Army Collection asks all that regard it one very important question: “Are you alive?

As with every collection by Come On, each item in the “Come On Army” line was produced by locally-employed tailors and seamstresses at the brand’s micro-factory in Little River, Miami, Florida. Come On is committed to working towards sustainability in its process, crafting garments that last beyond ephemeral trend cycles and creating responsible products for responsible consumers.

NYFW 2022

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